Roger Bloss has more than 40 years of experience in the hospitality industry, starting in the business as a teenager. After serving in executive positions with several major hotel franchise companies, Bloss and his partners started the Vantage Hospitality Group in 1996 and acquired their first hotel. Bloss' vision was to develop a national hotel chain based on an innovative membership model. His group was confident that this approach would reinvent the hospitality industry and change the way franchises were operated, and it did. The group continued to build the company's infrastructure, resources, and programs, before launching Americas Best Value Inn as a national hotel chain in 1999, earning many industry accolades over the past decade.
Bloss took that vision and created Vantage's innovative Freestyle® Brand Affiliation Model, offering hoteliers a voice and a vote in the brand's direction (including setting the fees members pay to the brand); low, flat fees; short-term contracts; and no liquidated damages. Unheard of in the industry, the successful model earned Bloss Lodging Magazine's "Innovator of the Year" award in 2006 and 2010.
Bernard Moyle serves as the Chief Operating Officer and Chief Financial Officer for Vantage Hospitality Group, and is one of its co-founders.
Together with CEO, Roger Bloss, Bernie has overseen Americas Best Value Inn's growth from 150 member hotels in 2001 to its current number of over 1,000, establishing the hotel brand as The Fastest Growing Hotel Chain in America for five consecutive years and as the 10th largest hotel chain in the world. Bernie also helped the company launch Lexington as the only membership brand in the select-service and full-service lodging segments.
In addition to the Vantage hotel brands, Bernie is responsible for the operating effectiveness of the hotel management company, Cal-Vegas, Ltd., and its general partner, Thirty-Eight Street, Inc. Another affiliate company is Vantage Insurance Services, Inc., a full service insurance agency licensed in 48 states and primarily focusing on the needs of hoteliers.
Bernie also continues to work in economic development for the City of Coral Springs, FL, where Vantage Hospitality is headquartered. He has held several posts with City public-private entities, including Chairman of the Board for the Economic Development Foundation of Coral Springs and Enterprise Coral Springs. In these posts, he helped attract more than 50 new businesses to the area, creating thousands of jobs and millions of dollars in positive economic impact.
As Group President of Lexington, Bill Hanley brings a wealth of hospitality industry experience and a proven track record of revenue generation, value creation, and innovative growth to Vantage Hospitality.
Through his expertise in development, franchising, sales, marketing, and operations, Hanley is concentrating on further developing the Lexington brands throughout North America and in key international markets.
Before coming to Vantage, Hanley served as the Managing Director and COO of the International Hotel Division and Senior Vice President of Cendant Corporation. During this time, he developed and managed franchised brands in over 20 countries, including India, China, Italy, Morocco, Malta, the United Kingdom, and other parts of Europe, and directed Cendant's international operations on four continents.
Hanley has also served in executive positions for several hotel groups, including Radisson Hotels International, Trust House Forte/Forte Hotels and ITT Sheraton. As Executive Vice President for the American Hotel & Lodging Association, he was directly responsible for the organizations operations.
Patrick Mullinix joined Vantage Hospitality in 2002 and has worked his way up the membership development ranks, from senior director to national sales and development manager to his current role of executive vice president. Mullinix is responsible for all national sales efforts and oversees the domestic development team for all of Vantage’s brands.
During his tenure, Mullinix has increased the total number of Americas Best Value Inn locations in the state of Texas to over 100 properties, making it the fastest-growing hotel chain in that state, and contributed to the brand's record-breaking growth.
In an effort to continue the unprecedented expansion of Americas Best Value Inn, Mullinix introduced the first new construction prototype for the brand at its membership conference in December 2006. He was also instrumental in the 2007 launch of ABVI's weekly Sales Presentation Internet News webcasts.
Peter Frantz is one of the founders of the Americas Best Value Inn hotel brand. As a result of this unique partnership, Vantage's international ad agency, JCF Marketing, and the company's marketing department are both under the corporate internal umbrella and located in the Cleveland, OH division. This offers more synergy and economies of scale for marketing Vantage's brands, as compared to typical franchise companies with multiple marketing locations. Frantz is the president of JCF Marketing and currently serves as the marketing director for Americas Best Value Inn and The Lexington brands.
Frantz's background includes bachelor's and master's degrees in marketing. He started his career with Impact Communications in New York City, working on accounts such as Pfizer Pharmaceuticals, RKO, Dixie, and Corning Optical. Originally from Cleveland, he moved back to finish his master's and worked with the Griswold Agency, a division of the Ross Roy Group. He was then recruited to operate a smaller ad agency and supervised marketing campaigns for regional Coca-Cola, Stop-n-Shop Supermarkets (now part of Giant Eagle), the Knights Inn hotel chain, and other hotel management companies throughout the country.