Vantage Hospitality Group, Inc.
3300 N University Dr.
Coral Springs, FL 33065
Roger Bloss, CEO of Americas Best Value Inn, hated what he thought was an unfair relationship between hotel chains and their franchisees, so he reinvented it. Darren Rovell, of CNBC, explains how Bloss broke the hotel franchising mold.
Vantage Hospitality Group's partners had a vision to develop a different hotel brand affiliation model - one that offered a better Return on Investment and more world-class services and resources, and put the decision-making power in the hands of its hotel owners. In 1999, this vision became reality with the launch of Americas Best Value Inn.
Vantage's innovative Freestyle® Brand Affiliation model offers hotel owners the best of both worlds - the resources of a hotel franchise and the freedom of a membership - and allows them the opportunity to be "In Business for Themselves, Not by Themselves." This concept has revolutionized the hospitality industry, as the award-winning Americas Best Value Inn brand has broken all growth records by expanding from two to over 1,000 hotels in 12 years. Lexington by Vantage was added in 2007, premiering as the only membership brand in the upper-mid and upscale lodging segments. Hotel owners worldwide have embraced the Freestyle concept and Vantage's brands, with rapid expansion also taking place in Canada, China, India, and the Middle East.
Today, Vantage Hospitality Group is the 8th largest hotel company worldwide with over 1,000 hotels in just 11 years and has grown to include a broad spectrum of hospitality-related ventures. And the original Vantage partners are still overseeing their respective divisions, offering members stability and cohesiveness that have served as a foundation for their brands' growth.
Discover where Vantage's brands ranked in HVS' 2013 U.S. Hotel Franchise Fee Guide.